About Us
Who We Are
Little Tomato® is a UK-based,
award-winning studio founded by Marie Castle. We help businesses think more clearly, communicate more effectively and perform at their best - through brilliant copy, smarter communication and workplace wellbeing.
Whether you're a household name or a hungry start-up, we have the skill and know-how to help you stand out.
Our studio brings together decades of experience from both client and agency worlds to deliver creative thinking and strategic expertise that make a genuine difference.
We bring clarity to ideas and help turn them into results. Whether that’s compelling website content, conversion-driven product descriptions and inspiring campaigns, AI tools that save time and improve efficiency, or wellbeing workshops that help teams thrive.
Featured in Digital Journal
Why We Exist
We believe in the power of clear thinking and meaningful communication to move people, shape perception and spark action. But we've seen, all too often, the best ideas getting lost in vague messaging, projects being delayed through inefficient processes, and teams losing focus from being spread too thinly.
Little Tomato® was created to do things better.
We exist to simplify, sharpen and elevate. To bring together brilliant minds who care deeply about their craft and about the people they work with.
We focus on what matters - results, responsibility and respect. That means owning every brief from start to finish and delivering results that make a real difference.
Our Founder Story
“
I've always believed the best work happens when people have the clarity, confidence and space to do what they do best. After decades working in marketing, I wanted to create a studio built around that belief – because I’d seen how much difference the right words, the right tools and the right support could make. Little Tomato® exists to help businesses communicate better, work smarter and perform at their best.
”
Global Recognition Award Winner 2026
Recognised for mentoring, leadership and
building high-performing creative teams
Featured in Digital Journal
Marie
Word Nerd. Queen of the Fine Print. Brand Whisperer. Dog Lover.
Marie started her marketing career when fax machines ruled, and the internet was still a rumour. Since then, she’s seen the landscape transform – and shaped it too.
With 33+ years in marketing, communications and creative strategy, she’s worked with over 100 brands (65 in the last 8 years alone), helping them communicate clearly, convert customers, and stand out in crowded markets.
She’s also spent 15 years as an Executive English Coach, teaching language and nuance to some of the world’s top execs, such as Disney, Deloitte, Siemens, IBM and more.
With degrees in Marketing and English Lit (and a two-year detour into accounting for good measure), Marie blends a strategic mindset with storytelling soul.
After years in agencies and corporates, she saw a better way. Less red tape, more impact.
And so, Little Tomato® was born – a studio built on clarity, creativity and helping businesses thrive.
For over 33 years, Marie has helped businesses communicate more effectively. But over time she realised that great communication is only part of the picture. The best ideas only go so far when people are overwhelmed, unclear or held back by inefficient ways of working.
Alongside her love of language has always been a fascination with how people think, learn and perform. Long before AI and workplace wellbeing became recognised in modern businesses, Marie was exploring how better thinking, clearer communication and the right tools help people do their best work. Having led and developed teams throughout her career, she's passionate about creating environments where people can perform at their best. It was this belief that naturally expanded Little Tomato® beyond copywriting.
Today, Little Tomato® applies that same thinking, creativity and human understanding to help businesses work better too - through brilliant copy, smart AI-powered tools and workplace wellbeing.
When she's not wrangling words, you'll find Marie practising yoga, journalling, travelling solo, exploring wellbeing retreats, or walking in nature with her much-loved sidekick, Poppy the border collie.
Work that’s led to collaborations with founders, creators and industry leaders...
How We Work
We’re a flexible studio with a freelance soul. Our team of expert creatives and specialists work remotely, handpicked and managed directly by Marie to suit your project’s goals, industry, tone and complexity. No one-size-fits-all expertise. Just the right people, for the right project, every time.
We match every client with the right mix of expertise to suit their needs. Need specialist copy? We can help. Want smart AI tools? Done. Looking for workplace wellbeing support? We're built to flex and scale, without compromising on quality.
What We Stand For
At Little Tomato®, we believe in words with purpose - and in actions that speak just as loudly. That’s why we support causes close to our hearts, from animal sanctuaries and local hospices to butterfly conservation and wildlife trusts. As we grow, so will our giving. Plans are already underway to support school literacy clubs and offer team members paid days to volunteer.
Because for us, what we create is just the beginning – it's the impact we make that really counts.
What's in a name?
Why Little Tomato?
We get asked this question a lot!
It’s not just because we’re big fans of a juicy San Marzano (although we absolutely are!). It’s because the tomato is so much more than a delicious fruit.
Across cultures and centuries, the humble tomato has symbolised everything from passion and prosperity to creativity, vitality and transformation. In Feng Shui, it’s tied to the fire element - bursting with energy, sparking ideas, and fuelling growth.
Chinese dynasties saw it as a symbol of strength and clarity, guiding people to new perspectives and fresh paths. And in folklore? It’s a heart-on-your-sleeve kind of fruit, representing love, harmony and the power of emotion.
At Little Tomato®, we’ve planted those seeds deep in our roots. Every idea, every conversation, every word we write is nurtured with that same bold energy – designed to inspire, shift mindsets and drive action.
We’re not just here to help you perform better. We’re here to grow something meaningful.
And the ‘Little’ part? Well, the smallest tomatoes have the most flavour!
